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Public Relation

ECnet offers PR services that assist its clients in creating business leads through a PR plan and strategy. The components of the PR services consist of media research and evaluation, media strategy and planning, media buying and post campaign evaluation. These functions are provided under the following services:

BELOW THE LINE

Below the line advertising (BTL) is efficient and cost-effective for targeting a limited and specific group. BTL services include:

  • Distribution promotion
  • Direct marketing (direct mail, email, tele-marketing, online marketing)
  • Sampling, promoters / hostess
  • Organization of events
  • Fairs and exhibitions

ABOVE THE LINE

Above the line advertising (ATL) is most effective for a very large and undefined target group. ATL services include:

  • Print
  • Banners
  • TV
  • Radio
https://system.al-amthal.com/AmthalV12/Amthal Group